The Psychology of Sales Call Reluctance®

Sales-Call Reluctance® is the "social disease of the sales profession." The Psychology of Sales Call Reluctance® offers practical, field-tested and well-researched technologies to diagnose and overcome career-limiting emotions that keep talented, capable people from earning what they are worth.


Although originally written for salespeople, their managers, trainers, and consultants, this book will help men and women from all walks of life to overcome the career-limiting feelings that keep them from achieving success. With an irresistible combination of razor-sharp clarity and constructive warmth, the authors offer key concepts and proven techniques for evicting call reluctance (the fear of self-promotion that victimizes salespeople) from your career.

SKU: 978-0-9359-0707-0

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